Why AI in CPM Still Fails Without Trusted Data - with Kelley Lynn Kassa, BARC
“It’s the data. Until you solve the data riddle, you’re not going to be as successful with AI as you would want to be.” - Kelley Lynn Kassa
“Data & AI Culture eats Data Strategy for breakfast!” – Without an effective data culture, no transformation to a data-driven company can be achieved. That’s why data culture is a success factor for more than 75% of all companies.
Carsten Bange, CEO of BARC, speaks every Monday with people who share their experiences, ideas and recipes for success in the successful use of data, analytics and AI.
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Find us on:
Spotify: https://open.spotify.com/show/2qYSblTkij45Y7LJVE6yAP
Apple: https://podcasts.apple.com/us/podcast/data-culture-podcast/id1611035504
YouTube: https://www.youtube.com/@DataCulturePodcast-BARC
“It’s the data. Until you solve the data riddle, you’re not going to be as successful with AI as you would want to be.” - Kelley Lynn Kassa
„Ein schönes Bild mit GenAI hinzubekommen ist relativ leicht – die letzten 20 Prozent zur Produktkorrektheit sind die Herausforderung.“ — Sascha Netuschil
„Wenn ich die Forecast-Erstellung von drei Monate auf wenige Tage reduziere, habe ich einen enormen Entscheidungs- und Wettbewerbsvorteil.“ – Björn Stauss
“If you're not already thinking about how to govern the agent environment that you're building, we believe that it is not a nice to have, it's a must have.” - Shawn Rogers