Success factors for GenAI – with Valerie De Naeyer, DPG Media België

Shownotes

"You need to have both the bottom-up experimentation to learn what's possible, and the top-down business view from executive level -- what do we want to do now and in the future?"

How does GenAI change the way a 7,000-employee media company operates? Valerie De Naeyer, Head of GenAI Transformation at DPG Media België, shares her three-year journey implementing GenAI across entertainment, news, and digital media brands. From automated analytics reports and AI-powered sales chatbots to GenAI-generated video frames for streaming platforms, discover which use cases actually deliver value and what it takes to succeed. This episode offers deep insights into responsible AI implementation, the critical importance of data quality, and balancing innovation with governance in a media environment where trust is paramount.

Enjoy the episode!

Carsten Bange on LinkedIn.

Valerie De Naeyer on LinkedIn.

BARC on LinkedIn.\ Stay up to date on data and AI with our newsletter.

Do you have input or feedback on the podcast? Then send us an email at: info@barc.de.